Sports technology · Fan engagement
Fan Rating Technologies is a London-based sports tech company. We build fan engagement products for leagues, clubs, media and sponsors, starting from the minutes after the final whistle.
The company
Fan Rating Technologies was founded by sports and technology entrepreneurs, with leaders and advisors from football, sport business and media.
We design and build software that turns passive audiences into active participants: products for fans, and tools that rights holders, media groups and sponsors can bring to their own channels.
Why we exist
After the final whistle the conversation moves to social feeds. Clubs, leagues and media keep neither the data nor the value of the most passionate moment of the week.
We turn that moment into participation. Fans get a voice and a reason to come back every matchday. Partners get first-party insight, new content formats and new sponsorship inventory.
What we build
Our products share a single rating and engagement engine, in development for the 2027/28 season. Partners can use it as a ready-made app, inside their own channels or under their own brand.
A multi-sport mobile and web app. After the final whistle, fans rate every player from 1 to 10, compare their verdict with the crowd and build a season-long profile through points, levels and leaderboards.
A post-match call to action for a partner’s site or app, delivered as a lightweight code snippet.
Ratings, fan formats and leaderboards inside a partner’s own interface. Its technical team keeps full control of the experience.
A complete fan app under the partner’s brand, for leagues and federations that want their own product.
First-party signals from opted-in fans: the crowd’s verdict on every player, match by match, for editorial and broadcast use.
Fan Top 11, Fan Top Player and Fan Top Coach: recurring formats built from fans’ ratings, with a new place in the matchday for sponsors.
Partners work with us through licence, integration and development agreements, with revenue sharing where it fits.
Who it is for
A direct relationship with fans across every competition.
A matchday ritual designed to keep supporters close between games.
Post-match content and a new reason to stay on your platform.
A presence in a moment of high attention, in formats fans take part in.
An interactive feature designed to bring users back every matchday.
Multi-sport by design
Football comes first, across men’s and women’s competitions. Further sports follow from 2028.
Where we stand
We are pre-launch and in active development. Every date below is a target.
The team
Leaders and advisors with backgrounds in football, sport business, media and technology.
Get in touch
Leagues, clubs, media, sponsors and press: we are opening conversations ahead of the 2027/28 season.
